Repurpose your content- one message many mediums

May 12, 2008

The prospect of creating tons of multi-media content can be a bit daunting. It’s not hard with the right equipment and knowledge, but it is a little time consuming. To make the process faster, you can take one message and turn it into 3 mediums. Doing this is going to save you hours and hours over crafting original content for each platform.

Working in multiple modalities will also allow your audience lots of options to consume your content in a way that best suits their learning style and schedule.

I like to start in video because that is the most well received way of getting ideas. From the video its easy to pull out the audio sound to create an audio podcast. And from their you can load those files onto your blog where your RSS feed will deliver the link to the files to your subscribers and to itunes. Blogs are also good for linking to your videos on Youtube and vice versa.

Create one high quality message and get it to the masses in multi-media fashion at the push of a few buttons. Isn’t life in the digital age great?

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