Q & A
These are some common questions that we get. You might have these same questions, so we thought we would answer them here.
Q: What is Expertisement?
A: Expertisement is turning your knowledge into your marketing message and using it to add real value to your prospects through online media, such as Video, Blogs, Podcasts. The format can range from interviews to presentations. Expertisement focuses on answering your prospects questions, giving them insight and positioning yourself as a trusted source.
Q: How is Expertisement different from advertisement?
A: Advertisments are generally untargeted calls for people to buy your services or products. As such they don’t answer every persons question “What’s in it for me?” Ads are rejected by consumers because they don’t offer any real value. Expertisement delivers answers and insights to your customers that help them in their buying decisions. They don’t see your message as an ad, they see it as a valuable resource and let their defenses down to fully understand what it is that you do. Expertisement is targeted to people that are already searching for you.
Q: How do you get me to the top of natural search rankings, when my SEO firm can’t?
A: We help you produce content and that content is highly regarded by the search engines. We also use advanced keyword research and distribution across a whole range of social media sites. There are a number of proprietary strategies that we engage in to give you lasting search exposure. What we do is very thorough and time consuming, but it is the most effective way to market in the digital medium.
Q: What does the service cost?
A: Rates are available from our sales department by calling 1.888.310.EXPERT. Compared to traditional print and TV advertising our rates are very reasonable. Our process is very time intensive and as such, it is not for companies that aren’t currently engaged in a dedicated marketing plan.
Q: How do I know it will work?
A: We have case studies from our clients that show the tremendous results that they have achieved. We want your repeat business and will do everything in our power to make sure that you get the exposure that you deserve.
Q: When can I get started?
A: We can usually get your videos produced and launched in 3 weeks or less. If you already have footage from a public speaking engagement, we can get it done much sooner. Speed is very important when you are trying to tie your knowledge to a news story or trend. We make every effort to get your message out rapidly without compromising on quality.
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