Pay Per Click Strategies That Work- Boost Your Click Through Rate
April 24, 2008
When someone searches on a set of keywords that you advertise on, your ad is just another ad. Hopefully it is written well and relevant to the search. Google loves that. But what would be more powerful than your name coming up once on the search page? How about if it came up twice or three times?
No, I don’t mean place two or three ads. I mean place high quality content in the natural search that reaffirms your credibility and popularity. Something that answers the question the person is searching for. When people see your domain name in the natural search first and then see it again in the advertiser column on the right, they are at least twice as inclined to click on your ad than normal. We did some informal tests of this and were shocked by the result.
What does that mean for your business?
It means you have cast a much wider net for a targeted prospect and Doubling your click-through rate makes “The Google” very happy. They reward advertisers with high click-throughs. You get lower click charges and you get higher placement. For a committed PPC advertiser, this can mean a savings of thousands of dollars.
Getting to the top of natural search requires the same keyword targeting that you are used to, but the missing ingredient is relevant content that provides real value to people. Videos and podcasts are even more loved than blogs and as such, they get rewarded with top placement.
When you see how effective online media can be at getting you targeted leads that don’t have any recurring cost, you might reconsider PPC advertising altogether. But until then, you will boost your sales tremendously by creating synergy between your paid and unpaid search marketing with relevant content.
Tell a Friend
Comments
Got something to say?