Marketing Personality in a Social Media Space
April 14, 2008
Its a social media world… so be social. That includes your marketing too.
How many times has a well meaning PR firm or a corporate lawyer turned an engaging dialog into swiss cheese in the name of ass covering? That might be an industry standard approach in the analog world, but in the social media world it amounts to a tree falling in the woods… No one cares.
Or worse, your industry standard response pisses of a swarm of bloggers and leads to a PR nightmare. It’s happened before.
People identify with people, not faceless corporations. Boring doesn’t get style points. So inject some personality into your communication. Nothing crazy, just some enthusiasm and normal human authenticity. Web 2.0 is about conversation and interaction. The new currency online is attention. Be very thoughtful of the attention investment you are asking for. The question you need to ask yourself is:
Am I worth watching?
Think about college for a moment. Do you remember the classes or the things that happened after them more? You remeber the ”other stuff” because it was filled with personalities that engaged you and made an impression.
For business professionals the right approach for social media communication is to start with high value content delivered with enthusiasm and over time reveal more personality to get your audience vested in you. The more they know you, the more emotional engagement you can create.
You are your own brand. A brand must be memorable, or it isn’t a brand.
Social media is a powerful way to market, but only if you market from the market’s perspective. Have some fun and don’t take yourself so seriously.
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