Hope marketing- the fast track to sales oblivion
May 14, 2008
Hope is a powerful tool to get you through tough times. However, it is not a marketing approach. If your sales process is so bad that you need to place ads and cross your fingers… THEN YOU ARE IN BIG TROUBLE.
Don’t worry though. There is a better way. Its called Expertisement. It replaces your advertisements that go off in all directions, just trying to hit that one right person at the right 
time and instead turns your knowledge into highly valuable content that your best prospects are looking for. Hope marketing is like confetti. Expertisement is like a sledge hammer on the head of a nail. Deliver results and the sales won’t be far behind.
Hope marketing budgets are bloated and ineffective. Their ineffectiveness leads to more poor decisions and if not fixed, they can lead to the demise of an otherwise good business.
Your knowledge is your best marketing asset and it’s the thing that your clients want most from you.
So give it to them!
Results matter. Your marketing should give both you and your clients sound results. When it does, the only hope you will have is the hope that you can grow your business fast enough to meet demand.
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