http://expertisement.com Turn your knowledge into your marketing message and profit Sat, 24 May 2008 01:10:36 +0000 http://backend.userland.com/rss092 en Guy walks into a bar. He goes up to a girl, makes some small talk and goes for the "sale" ... Slap! Guy walks up to another girl... Slap! Again... Slap! Slap! Slap! Slap! Bingo! We have a taker. It only took 20 tries, but sore face and all a "sale" was made. It was a ... http://expertisement.com/creating-monogamous-customers/ The biggest reason most sales never happen is because the salesman asks for the sale too soon. Without trust and understanding, you can't reach the point where a sale can happen. That's where relationship marketing comes into play. When you have a relationship, you have the foundation for business dealings. How ... http://expertisement.com/relationship-marketing-the-key-to-making-the-big-sale/ Most advertising being done today doesn't actually result in a positive return on investment (ROI). Rather than admit failure, the person placing the ad seeks to justify it by calling it branding. "It was a powerful branding campaign" they say. Clever move. How do you quantify the value of ... http://expertisement.com/they-call-it-branding-i-call-it-brand-suicide/ Hope is a powerful tool to get you through tough times. However, it is not a marketing approach. If your sales process is so bad that you need to place ads and cross your fingers... THEN YOU ARE IN BIG TROUBLE. Don't worry though. There is a better way. Its called ... http://expertisement.com/hope-marketing-the-fast-track-to-sales-oblivion/ The prospect of creating tons of multi-media content can be a bit daunting. It's not hard with the right equipment and knowledge, but it is a little time consuming. To make the process faster, you can take one message and turn it into 3 mediums. Doing this is going to ... http://expertisement.com/repurpose-your-content-one-message-many-mediums/ Chances are that you aren't alone in your market. You have competitors. You want to be the leading authority in your market and Expertisement is a powerful way of doing just that. But if you want to dominate your competition and amass market share, you need to turn your competitors ... http://expertisement.com/turn-your-competitors-best-offer-into-your-free-offer/ The typical way that businesses communicate with their audience online leaves much to be desired. Its generally a lot of formulaic sales messages or bland corporate rhetoric. In fact it makes people feel like employees. And since they aren't on the payroll, they can just turn you off and ... http://expertisement.com/8-ways-to-communicate-your-message-to-an-online-audience-for-maximum-effect/ Throughout history their have been gatekeepers to the media space. If you didn't pay up you didn't have any access. Business was completely at the whim of organized media to get their messages out to large audiences. That mindset has become ingrained into standard business practice so thoroughly that even ... http://expertisement.com/in-a-social-media-world-everyone-is-a-content-producer-even-your-business/ Everyone wants to know "What's in it for me"? That's why you place ads that focus on you. They say "Buy from Us", "We are having a sale", "We won't be undersold". If you don't know already, your customers don't give a f*%#k about you. They don't even care about your products ... http://expertisement.com/change-your-marketing-message-from-buy-from-me-to-learn-from-me-expertisement/ When someone searches on a set of keywords that you advertise on, your ad is just another ad. Hopefully it is written well and relevant to the search. Google loves that. But what would be more powerful than your name coming up once on the search page? How about if ... http://expertisement.com/pay-per-click-strategies-that-work-boost-your-click-through-rate/