Content is King
March 12, 2008
The American appetite for digital content online is unending. People are spending more and more time online getting the information they want when they want it. The search engines are also hungry for quality content and push it to the top of natural search. Luckily for you, we now live in an age where everyone has easy access to online media outlets. You can turn your expertise into the quality content that people are searching out.
What medium should you use?
Video is the most powerful, but audio podcasts can be compelling and quite easy to produce. Whatever you do, make it interactive and valuable to your audience. Think about the common questions that you receive and make that the beginning point of your production.
Don’t let your PR firm script every last word.
There is a tendency for medium to large companies to run everything through their PR firm. PR firms are great for getting you in the media, but they will drain the life right out of your message until it is just more bland corporate double speak. Don’t be afraid to add some personality to what you do. People connect to people. They don’t connect to faceless organizations. If your content becomes so filtered that it loses all value to your audience, then there is no point in pursuing a digital media strategy.
The age of the expert
The digital age offers a wealth of opportunities for you to connect to your target market and position yourself as the leading expert in your field. And it all starts with quality content that adds to the conversation happening in the marketplace.
Tell a Friend
Comments
Got something to say?