Push Pull Marketing Strategies with Web 2.0
April 5, 2008
In a traditional Push / Pull marketing campaign you push your advertising content out and use the marketing message to create a buzz that causes consumer demand to pull sales through the pipeline. With an innovative campaign it can be very effective, but it can also be very expensive to create that type of mass awareness.
Using Web 2.0 strategies is a little different. You push out high quality informational, educational, or entertaining content at very little cost. Then you use the already present market demand to pull through the content to a highly engaged audience that already exist. After all if they didn’t exist, there wouldn’t be a business worth marketing.
The web 2.0 approach, using social media is about targeting and reaching buyers at information choke points like search engines and social media sites where they are most likely to pass. These choke points create cohesive motion and allow marketers to get their messages in front of people that are already listening and receptive.
Push / Pull marketing with web 2.0 is changing the way companies communicate their messages and how consumers consume them. Everybody is a little happier.
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