Is Advertising Dead?
March 28, 2008
Ohhh no… its doing just fine. Until we run out of space on the sides of buildings and bathroom stalls, then we are screwed!
Our approach is the antithesis of advertising. Advertisers right now run around like Dick Cheney on a hunting trip, peppering people with brand impressions until they fall down and give up their money. Then they move on to the next kill zone, I mean target market. The law of nature says that if you chase something it will run from you. Never has that been more true than in advertising today. People are doing everything in their power to avoid getting blasted with more ads. When they want something they know where to find it. The question is… “Will you be there?”
The approach that works in the 21st century is to showcase your talent through online media content; blogs, videos, and podcasts. People are searching for you. They are searching for information on the thing you do. Provide them with quality information. Solve their needs and enlighten them to things that they aren’t yet aware of and you will stand out like a purple cow.
Relationship marketing is the name of the game. Successful companies will develop strong bonds with their customers and sell to them for a lifetime, while unsuccessful companies will chase after new clients with the same old lines and tactics like a drunk looking for a one night stand. Eventually the drunk gets someone home, but the monogamous couple gets all the action.
Doing the same thing over and over and expecting a new result is the definition of insanity. Is your marketing a little cookoo?
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